Boundless Zone

Marketing vs. Transactional Email

Blog post1 min readUpdated Feb 23, 2025View source ↗
Email Service Providers (ESPs) like Elastic Email support, in general, two kinds of email: transactional email and marketing email. Transactional emails are essential for the proper functioning of your website and your business. They’re usually triggered by actions your visitors and customers do on your website and include registration, password reset, order confirmation, and other …Marketing vs. Transactional EmailRead More ».
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